Jo Siffert

brought Marlboro into motorsport!

Jo Siffert Marlboro 1969 Comparison.JPG

1969

The pic on the left shows Jo Siffert at the Porsche Press Day in Hockenheim at the end of 1969.

The pic on the right shows Jo Siffert during an interview [Hugo Corpataux] with the very same overall. 

The only difference is the freshly applied Marlboro Sticker.

This is the first ever a Marlboro sticker appeared on race driver's racing suit.

Jo Siffert Marlboro 1970 July F1.JPG

1970

The pic on the left is from 1970 at a Formula 1 race. The very first time a Marlboro sticker appeared was on his March 701 during the training of the GP Spain on the 18th April 1970.

Jo Siffert is still the only driver being rather discretely sponsored by Marlboro.

Belows pic shows Jo Siffert wearing a Marlboro sticker at Le Mans in June 1970.

Jo Siffert Marlboro 1970 Le Mans.png
1971 Siffert Marlboro CanAm.JPG

1970

The pic on the left is from 1970 at a Formula 1 race. The very first time a Marlboro sticker appeared was on his March 701 during the training of the GP Spain on the 18th April 1970.

Jo Siffert is still the only driver being rather discretely sponsored by Marlboro.

Belows pic shows Jo Siffert wearing a Marlboro sticker at Le Mans in June 1970.

Marlboro Werbekarte 1970.jpg

The very first card by Marlboro Racing International from 1970.

It shows Jo with Simone in Monaco 1970.

Jo signed the card during the Monza race in 1970 so it can be assumed that the card was made public in the fall of 1970.

(C) Hans Sandmeier

1970

Jo Siffert Marlboro 1971 CanAm.jpg

1971

Jo Siffert's privately run Can Am Porsche 917/10 shows the largest Marlboro sticker so far. Seppi was personally taking care of applying the Marlboro stickers on his 917/10.

 

While this is the first time Marlboro appears on a Non-Formula 1 car, Siffert's Yardley BRM and his F1 racing suit doesn't show any Marlboro sign.

However, Jo Siffert wears a Marlboro sticker on his racing suit at endurance races with Gulf JWA Porsche.

Jo Siffert Marlboro Gulf Porsche.JPG

Jo Siffert is still the only driver being sponsored by Marlboro. Marlboro was his own personal sponsor.

BRM Marlboro 1972.png

1972

Early 1972 in Le Castellet, the BRM team presents it's new livery. They are the first Formula 1 team with Marlboro being title sponsor!

The contract was signed by BRM boss Louis Stanley on the October 29th 1971 at the Philip Morris headquarter in Lausanne, Switzerland.

That was after Louis Stanley attended Jo Siffert's funeral in Fribourg on the October 29th, just a one hour drive away.

No doubt: Jo Siffert built the foundation of one of the largest sponsorships in F1: Marlboro.

It was Jo Siffert who brought Marlboro into motorsports!